Universities across the UK are being strongly encouraged to do more work which takes their research and scholarship out of the classroom and into the wider world. We may not all get to be Professor Brian Cox, but there are actually a huge number of ways in which LINCS already undertakes a great of this ‘public engagement’ work. We’ve been energetically supported in developing along these lines by the Edinburgh Beltane project, not least in the award of a Public Engagement Fellowship to Bernie O’Rourke and a ‘Challenge’ prize to the British Sign Language team . During September, Our Dynamic Earth in Edinburgh hosted an event to share ideas about effective public engagement. We’d welcome your ideas, too, gentle blog-reader – if you have suggestions about how LINCS could expand or enhance its engagement work, please let’s hear or see them: the more creative and unusual, the better!